Where did the voters who left Labour’s coalition between 1997 and 2010 go? And what is the best way of getting them back? This paper argues that the debate is ill-served by a simplistic polarisation between ‘missing millions’ and ‘Tory switchers’. We should use both sets of insights, complex though it is to synthesise them.
Progressive centre-ground Labour politics does not come for free.
Our work depends on you.